Reciprocal Linking
Reciprocal linking is a "I'll scratch your back if you'll scratch mine" activity. The idea is to find sites related to yours and then send email asking them to link to you. In return you generally offer to link back.The best way to set up reciprocal links is to simply browse the web looking for related sites and send email to them. You will find that the response rate is perhaps 25%. But it can't hurt to try, and the more links you have on the web the more traffic you will get. One link in exactly the right place can make a BIG difference in the traffic that a new site sees.
The following two sites give you another way to create reciprocal links. Both are excellent resources:
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