Promoting Your New Web Site
There is a very funny feeling you get right after you put your new web
site "on the air." You've spent tens or hundreds of hours creating the site,
you've worked long and hard making it look just right, and you put it out
on the server and... You REALLY want people to come look at it! That
is why you created it in the first place! You want the right people to
come visit your site so that they can see what you have to say, order your
products or whatever.
In order to get people to come visit, they have to know that your site
exists. Therefore you have to promote the site. No one will find your
site by accident: something has to lead them to your site.
The goal of this series is to talk about all of the different techniques you
can use to draw people to your site. From search engines to paid advertising--there
are many different techniques you can use to encourage people to visit. After reading
this series of articles you will know all of the different angles. The series
contains the following articles:
- Search Engines
This page links to the most popular search engines on the web and shows
how to get your site listed on each one.
- Link sites
Yahoo is the best example of a link site. It contains a categorized list
of links with a brief description of each. This page contains a collection
of the most popular link sites and show you how to register
on each one.
- New Site Announcements
This page lists all of the different "What's New?" sites that announce
new sites on the web. These pages are useful for letting people interested in
new sites know that you are "on the air."
- Business Directories
If your site advertises your business, you should list it in all of these
different business directories.
- Award Sites
These sites review web sites and offer awards or recognition for
various reasons. Some will highlight your site for a day. Others will
give you a logo to paste on your site announcing the award you have received.
- For-Pay Registration Services
There are a variety of companies that will, for a fee, register your
site on hundreds of search engines. Most offer other promotion services as well.
This page links to the best know web publicity companies.
- Reciprocal Linking
One way to feed traffic to your site is to get other sites to link
to yours. Generally they will want a reciprocal link back. This page shows
you several options.
- Paid Advertising
There are a huge number of sites on the web that will let you pay
for the privilege of advertising on their sites. This page provides
links to some of the most popular and shows you typical rates.
- Newsgroup Announcements
By announcing your site on a news group, you let all of the readers
on that newsgroup know that you exist. This page talks about the process.
- Email Announcements
Provided that you never send unsolicited email, email
can be an effective promotion tool. This article shows you
the boundaries.
- Internet Malls and Towns
Another place to list your site is in "malls" and "towns". Sometimes
you have to pay for the privilege, but often it is free. This page
lists several example sites in this genre.
- Other Sites
These sites contain other information and resources that will be useful to you
in publicizing and marketing your site.
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